I started cleaning windows as a teenager because I wanted my own business, and it was the one I could start with what I had.
The work was the easy part. Showing up, doing it right, leaving the glass spotless. The hard part was the phone. In the beginning it didn't ring, and I had no one to hand that problem to.
So I figured it out. I built the Google Business Profile and learned why it ranked one week and disappeared the next. I ran my first Meta ads with footage I shot on my phone at a job. I set up Google Ads and watched what each click turned into, and I built the website myself so a homeowner could get a quote in under a minute.
Most of what I tried didn't work. Some of it worked so well I couldn't keep up. I kept the parts that booked jobs and cut everything else, and at sixteen I had my first $25,000 month from window cleaning alone.
What I actually learned
A contractor doesn't need more marketing. They need a system that turns their real work into booked jobs, and a number they can judge it by. Real footage of a real crew beats a stock ad every time. A Google profile that's set up right beats a bigger budget. And a site with one job, get the call, beats a pretty one.
Rung Marketing is what I built from that. Not the window cleaning company, but everything it taught me, turned into a system: audit, build, launch, test, scale. I run it for owner-run home service businesses in the six trades I know, anywhere in the US, and I still judge every campaign the way I judged my own: by the calendar.
Why the ladder
Because that's where I learned it. Every rung is one step closer to a fuller calendar.
Weston HageFounder, Rung Marketing